Advantages and disadvantages of using sound in signage displays |
Posted: April 28, 2017 |
Digital signage is the most advanced and fantastic way to promote products, services and brands to the target audience. The use of colorful imagery, animations and modernity of using displays bring various benefits in comparison to the traditional media. Whether the indoor or outdoor marketing, using these displays is always more engaging and eye-catching while being customizable, providing a flexible advertising system. Along with being engaging and attractive to the human eyes, there is another great unique aspect that the digital screens can offer – audio. It is accomplished with the solid drive speakers. While it offers great experience to the target audience, but the sound of digital signage displays comes with both the advantages and disadvantages. Let’s discuss them both so you can make the better decision. Advantages of using sound Using sound in the digital signage displays comes with various benefits and some drawing attention of target audience is the most common among them. Solid drive speakers provide more to viewers than a simple, silent and boring advertisement campaign. The audio will also complement the images, animations creating more holistic from the advertising. With the help of sound effects, it’s easier to reinforce any textual message. Sound has more possibility to reach further than images. It helps introduce you to people what a digital signage display can’t. Disadvantage of using sound While using sound in a digital signage display brings many benefits, it comes with a disadvantage of the annoyance factor. Poor quality sound can lead to viewers’ lost interest. Often repetitive slogans, content, music can soon become really annoying for those working near the sign or repeatedly passing it. This can be eliminated with strategically designed content that never repeats the words and brings out something innovative every single time. The quality of sound can also be enhanced with the help of premium quality solid drive speakers by Intersign, a leading name in delivering quality digital signage solutions to help you attract clients in an innovative way without a fail. Our premium range of speakers is sure to help you provide quality sound that not only attracts target audience, but ensures their interest as long as you want. Explore the range of products here.
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